Kido

Overview

A custom illustration project developed to launch and showcase Kido, a playful display typeface. The project focused on creating a series of energetic, character-driven visual assets to demonstrate the font's distinct personality across promotional materials and type specimens.

The Challenge

When promoting a highly expressive display font, the accompanying graphics must match its vibrant energy without overpowering the actual letterforms. The challenge was to design a suite of illustrations that felt inherently tied to Kido’s quirky, bold geometry, providing context for how the typeface could live in real-world branding and editorial applications.

The Solution

The illustrative direction was meticulously tailored to reflect Kido’s playful aesthetic. By utilizing bold shapes and friendly, dynamic compositions, the custom graphics harmonize perfectly with the font's exaggerated curves. The resulting illustrations bring the type specimen to life, creating a highly impactful and cohesive promotional package that highlights Kido's versatility for bold packaging and expressive design.